MEET UNLIKLY + GUESTS

KILLING YOUR BUSINESS IDEAS
BASED ON EVIDENCE

Manel Romeu Bellés

GUEST SPEAKER - Novozymes

Novozymes are taking new kinds of proteins to the market by testing value propositions with consumers. Manel will take us through some bold experiments that helped decide the fate of their new product.

Mikkel Fog Holm-Nielsen

GUEST SPEAKER - Too Good To Go

Too Good to Go are fighting food waste one meal at a time, and testing new ideas with consumers and customers is the bedrock of a startup. Mikkel will share stories of business experiments that failed, and explain to us how it has helped kill ideas faster in Too Good to Go.

Learn from doers

We're obsessed with these questions: How do we get closer to customers, test our solutions earlier and lower the risk on innovation?

We will take a deep dive into business experimentation and show how a curious mindset and a strong set of testing methods can bring you insights that will help you decide the fate of your business ideas.

Our guest speakers are on stage to share their experiences with testing and killing business ideas. You're going to see cases of success as well as failure.

You will leave with a practical and actionable way of testing based on a real challenge from your own business.